Before
- Launch decks with unnamed owners
- Channel plans that list every surface
- Critiques ending in “make it punchier”
Process
A transparent sequence so your PMO, marketing, and partner leads know what happens before plane tickets enter the chat.
Short async survey plus a 30-minute alignment call. We confirm data access, legal redlines, and which artifacts must exist on day one.
Reading, anonymized examples, and a Miro board seeded with your categories — nothing graded, but skipping it weakens critiques.
Facilitated drills, simulations, and mentor scoring. Phones away during critique blocks; breaks are real breaks.
Teams freeze v1 of deliverables, run a cross-functional readout, and log decisions in a shared changelog we template for you.
Three weeks of async mentor access for clarifications — not unlimited rework, but enough to catch handoff bugs.
PDF + Notion export, exec summary slide, and a retro survey that feeds the next cohort’s curriculum tweaks.