Seasons shipping refreshed curricula
Partner orgs briefed on launch desks
Alumni cities represented
Mentor hours logged in 2025
Playbook revisions archived
Market-entry training for teams launching into new regions
Three proof points every expansion deck forgets
- Channel proof staged before retail resets commit.
- Localization reviews that name which metaphors die in transit.
- Launch sequencing with buffers your PMO can defend.
Inclusions that travel with your team
Desk-ready artifacts
Atlas sheets, dependency maps, and critique rubrics formatted for Notion, Miro, and PDF handoffs.
Mentor signal, not noise
Regional strategists, localization mentors, and launch advisors rotate through live blocks with clear scoring guides.
Honest scope lines
We publish what stays with your vendors, what needs counsel review, and what we will not negotiate on your behalf.
Featured cohorts
Full catalog →
Localization planning
Osaka Signal Lab — audience adaptation sprint
Five-day studio for regional marketers calibrating tone, proof points, and proof assets before a JP retail launch.
Channel selection
Seoul Channel Atlas — paid + owned orchestration
Channel selection intensive for teams balancing creator networks, retail media, and owned CRM in Korea.
Regional messaging
Sydney Narrative Forge — regional messaging studio
Editorial sprint for messaging leads rewriting category stories for AU audiences without diluting global positioning.
The flow — told as a grid, not circles
- 01
Signal audit
Compress listening posts into risk cards before creative spends.
- 02
Channel fit lab
Match proof types to surfaces; downgrade claims that cannot land.
- 03
Launch rehearsal
Tabletop delays, rewrite exec summaries, tighten RACI overlaps.
- 04
Handoff kit
Package artifacts for sales, retail, and partner teams with version tags.
“The Osaka Signal Lab deck forced us to show which proof points were weak for Kansai moms — painful, then clarifying.”
Daniel’s channel atlas exercise made our retail media story less hand-wavy. Still adjusting nurture copy for CRM.
Min, growth lead · Seoul Channel Atlas
Launch Control saved us a two-day gap between resets and email — worth the price of the sim alone.
Jonah, program director · Singapore cohort
Three questions teams ask before applying
Do you place media?
No. We design channel mixes and QA narratives; buying stays in-house.
Is translation included?
We coach reviewers and supply checklists; production translators remain yours.
What is limited?
We do not draft legal claims, negotiate partner rebates, or run payroll for distributed staff.
Download the syllabus pack
PDF outlines for every live cohort, including mentor roster and artifact list.
Latest field notes
Archive →
2025-02-14
Reading weak signals before you rename a launch
How expansion teams in Tokyo use lightweight listening posts to avoid overfitting messaging to stale assumptions.
2024-11-03
Channel mapping when every partner wants “priority”
A practical frame for sequencing owned, earned, and partner-led touches without boiling the ocean.