Localization planning
Taipei Field Notes — ethnography for market sensing
Lightweight field research course for teams grounding messaging in observed shopper behavior across Taipei corridors.
Chen Wei
Localization mentor with documentary fieldwork experience in dense urban retail.
Overview
Pairs conduct rapid ethnography, synthesize notes into insight cards, and translate findings into channel-specific nudges. Evenings include mentor synthesis sessions and critique of your capture quality.
What ships with the desk
- Field guide with ethical capture prompts
- Insight card templates for retail and transit contexts
- Evening synthesis circles with mentors
- Audio note review with feedback rubrics
- Channel nudge worksheets per insight
- Optional Cantonese support for note-taking
- Photo consent workflow checklist
Outcomes you can audit
- A deck of 12 insight cards tied to message opportunities
- A channel nudge matrix prioritized by effort
- Ethics checklist your legal team can adopt
Limitations surfaced early
No, but comfort with public spaces and note-taking helps.
Participants cover personal gear; we provide field kits.
Travel, lodging, translation services beyond Mandarin/Taiwanese coaching.