DevTech Engine

Channel selection

Seoul Channel Atlas — paid + owned orchestration

Channel selection intensive for teams balancing creator networks, retail media, and owned CRM in Korea.

3 weeks, mostly async Remote cohort JPY 142,000
Visual mood for Seoul Channel Atlas — paid + owned orchestration
Avatar for Daniel Park

Daniel Park

Launch advisor focused on creator-led programs across Seoul and Busan.

Overview

You build a channel atlas that shows where each message type belongs, how spend splits across waves, and which metrics prove readiness to scale. Labs include live data pulls (sanitized) and tabletop exercises with mentor feedback.

What ships with the desk

  • Creator vs retail media decision tree
  • Owned CRM nurture arcs with sample copy blocks
  • Weekly cohort critique of channel mixes
  • Spend allocation sheets with guardrails
  • Office hour blocks for paid ops leads
  • Shared KPI dictionary for cross-functional teams
  • Post-course office hours for 30 days

Outcomes you can audit

  1. A channel atlas with message-channel fit notes
  2. A three-wave spend outline with escalation triggers
  3. A readiness checklist before scaling paid tests

Limitations surfaced early

No, but teams with live tests get sharper feedback during labs.